We are MilanoCom

1.
We communicate your vision,
your goals and your strategies
to your stakeholders.

2.
We promote your brands
and your offer of relationship, service and product
on all markets of strategic interest.

3.
We assure you access to all
social, mobile and digital media.

4.
We create for you contents and forms
dedicated to inspiring and connecting to your values
billions of people in the world.

We are MilanoCom

We are MilanoCom

SERVICES

MilanoCom works for hire.

With our professional teams
we support your communication projects
to ensure creative excellence and market success.

Communication

Radio & Television Adv
Newspapers & Magazine Adv
Outdoor & Indoor Advertising
Infocommercial & Educational
Print, Brochure, Depliant, Catalog
Audio & Video Solution

Digital & Mobile

Website design, contents and functions
Online & New Media Advertising
Google, YouTube, Facebook, Instagram
Social Media & Social Networking
App Development

Direct Marketing

Direct Email & Telemarketing
Database & Big Data Management
Customer Relationship Management
Direct Selling

Influencer &
Brand Ambassador

Influencers Analysis
Influencers Recruiting
Influencers Incentive
Influencers Management

Corporate
Relation

Stakeholders Relations
Internal Relations
Institutional Relations
Media Relations
Crisis Management

Corporate
Image

Brand design
Corporate Image design
Relation, Product & Service design
Interface design

Sales
Promotion

Incentive
Loyalty & Couponing
Prize Promotions & Prize Contests
Merchandising & Point of Sale
Product Placement

Event
Management

Seminars & Workshops
Meetings & Conventions
Conferences & Congresses
Fairs & Exhibitions

Sponsorship
Management

Sponsorship Projects
Sponsorship Evaluation
Naming Rights Contracts
Endorsers Management

SERVICES

MilanoCom works for hire.
With our professional teams we support your communication projects to ensure creative excellence and market success.

Communication

Radio & Television Adv
Newspapers & Magazine Adv
Outdoor & Indoor Advertising
Infocommercial & Educational
Print, Brochure, Depliant, Catalog
Audio & Video Solution

Digital & Mobile

Website design, contents and functions
Online & New Media Advertising
Google, YouTube, Facebook, Instagram
Social Media & Social Networking
App Development

Direct Marketing

Direct Email & Telemarketing
Database & Big Data Management
Customer Relationship Management
Direct Selling

Influencer &
Brand Ambassador

Influencers Analysis
Influencers Recruiting
Influencers Incentive
Influencers Management

Corporate
Relation

Stakeholders Relations
Internal Relations
Institutional Relations
Media Relations
Crisis Management

Corporate
Image

Brand design
Corporate Image design
Relation, Product & Service design
Interface design

Sales
Promotion

Incentive
Loyalty & Couponing
Prize Promotions & Prize Contests
Merchandising & Point of Sale
Product Placement

Event
Management

Seminars & Workshops
Meetings & Conventions
Conferences & Congresses
Fairs & Exhibitions

Sponsorship
Management

Sponsorship Projects
Sponsorship Evaluation
Naming Rights Contracts
Endorsers Management

BRAND

MilanoCom considers all its customers
life-time brands.

From the moment we start working for them,
we continue to love and serve them
with unchanged passion and incessant energy.

For each of them
we continue to design contents and forms
dedicated to inspiring and connecting to their values
billions of people in the world.

It’s the 90s. Internet spread has already begun and MilanoCom, strengthened by the registration of one of the first Italian domains (www.aaa.it), presents the opportunities of digital revolution to large insurance companies. Ras, the historic insurance company controlled by Allianz that will take it in 2005, is in the front line. MilanoCom takes care of the first web presentation pages of the hundreds of Allianz’s agencies. The first MilanoCom’s referent is the very young Massimo Arrighi, destined to become Ras Assicurazioni General Manager and Rasbank CEO, before taking on prestigious professional positions in other large international groups.

It’s the mid-80s, MilanoCom is just born and its first customer is the Apple house founded by Steve Jobs. In Italy it is the Apple of Giancarlo Meschi, Diego Piacentini, Michele Corbino, Enzo Biagini. MilanoCom’s first job for Apple is to develop brand and communication of its services of purchase financing. The first MilanoCom’s referent is the very young Diego Piacentini, destined to become Apple CEO for Italy and Europe and then be called by Jeff Bezos to support Amazon’s international growth as his deputy. At the peak of his professional career, in 2016, Diego will accept the invitation of the Italian Prime Minister, Matteo Renzi, to lead the Italian State Digital Agency.
Needless to say, the collection of Apple computers stratified over time by MilanoCom has now reached museum importance.

At the beginning of the new millennium, Barilla is is at the top of the brand awareness rankings in the food sector. On the desk of Gabriele Lusignani, head of marketing, there are hundreds of requests for partnerships and co-marketing coming from companies, organizations and associations. To rationalize decision-making processes, the manager asks MilanoCom to support him in the development of analysis methods for various co-marketing opportunities. MilanoCom Team thus elaborates an algorithm for rationalizing and evaluating Barilla’s co-marketing opportunities. Different levels of affinity for different targets are studied for each market and for each brand.

2012 – Basf Italia oversees the Italian market with 7 companies and thousands of products. MilanoCom is called upon to support the management of the Crop Protection division to face the strategic need to defend and reinforce its role as market leader. Together with Claudio Pivi, Portfolio Manager, MilanoCom develops a complex project for developing brand awareness and strengthening distribution loyalty. Starting from planning and developing qualitative and quantitative market researches, and from the systematic application of psycholinguistic analysis methodologies, MilanoCom builds the stakeholder relation plan.

It is 2012 and Bayer is active in various strategic areas in the Italian market. The Animal Health department is going through a period of particular consolidation and MilanoCom puts its skills at the disposal of Angelo Sagrada, Marketing Manager of the Animal Health area. A digital communication project is born, aimed at revitalizing the presence of the brand on the web, coordinating its integration with group policies and enhancing the capacity to engage the audience of pet lovers.

It is 2007 and Carrier is one of the world leaders in the air conditioning market. Its CEO Sergio Novello aims to develop the market by creating something special to attract the attention of the major distributors on the Carrier brand. He asks MilanoCom for innovative projects with high-impact and low-budget to communicate the brand and develop placing power on the distribution chain. After Italy had won World Football Championship, a series of promotional and incentive initiatives linked to football, involving Carrier distributors, arose, leading them to play on the fields of the National team in Coverciano. The qualitative and quantitative results exceeded the budget estimates for efficiency and effectiveness.

In 2010 CheBanca represents the avant-garde in terms of services and communication in the financial area. Its CEO Christian Miccoli, one of the pioneers of online banking in Italy and already “father” to ING’s ‘Conto arancio’, chooses MilanoCom to rationalize the contents of the bank’s website. In this way a process of production, revision and refinement of digital content is activated, aimed at constantly optimizing the SEO performance and at developing new contents for customer relations. All the texts, digital contents, interface and functions of the website are subjected to analysis and optimization tests and rationalized with the aim of greater efficiency and relational effectiveness with users.

The first years of the new millennium represent a golden season for personal loans. Compass is the most prestigious consumer credit company in the industry. It belongs to the Mediobanca Group.
MilanoCom studies the first projects for the opening of new agencies with window’s display, the first mystery shopping for the control of the competition, the first projects of integrated communication in a moment in which the media landscape is transforming thanks to the advent of new technologies. The first MilanoCom’s referent is Alessandro Bondi, later destined to become General Manager, CEO and then President of Compass.

In 2012, smartphones and tablets are a widespread reality and represent the most important portal for consumer access.
MilanoCom is called upon to support Daikin management in a process of renewing its models of relationship with its stakeholders.
The first digital, mobile and social marketing operations are planned and developed for Daikin, to enhance the brand’s relational capabilities, increase the quality of the content offer, optimize the effectiveness of interactions with the distribution network and its consumers.

In 2010 the company with its ‘Ticket Restaurant’ is the undisputed leader in the italian meal vouchers field. The marketing director Monica Boni is looking for a partner for communication processes and relies on MilanoCom for the study of brand communication strategies and new digital products. Thus, starting from a research activity on the state of the brand’s relations with different stakeholders, a brand repositioning project was born. The aim is to combine the traditional values of reliability and customization by reinterpreting them according to the spread of new digital platforms. The project successfully develops digital dematerialisation of products and services, strengthening Edenred’s market leadership.

At the beginning of the 2000s, MilanoCom began supporting the Italian Football Federation in enhancing its sponsorship offer. Everything starts in 2004 with the Compass financial licensing operation with the National soccer brand, and the issue of one of the most popular co-branded sports cards in the world. Since then, MilanoCom has collaborated in the development of communication formats with various sponsors that follow one another in a period of great change. The communication and branding projects that support Federation’s Sponsors are thus held under 4 Presidents and 3 Special Commissioners: Franco Carraro, Guido Rossi, Luca Pancalli, Giancarlo Abete, Carlo Tavecchio, Roberto Fabbricini, Gabriele Gravina.

It is 2005 and HP, which bases its brand identity on innovation, is looking for new initiatives to promote sales of its products and its services to small and medium-sized companies. MilanoCom Team submits to Marco Lanfranchi, HP Channel Smb Director, a sailing incentive project intended to involve the HP sales network and the customers of the segment. In a scheduled series of regattas on a sailing boat, the incentive and promotion project focuses on the facilitation and enhancement of team relationships, thus promoting network and customer loyalty processes. The project builds and strengthens relationships across teams, the ultimate outcome being an increase in sales. Given this success, the Project is progressively extended and repeated in the following years up to involving hundreds of key people.

In the early 2000s ING, led by a young and fierce Christian Miccoli, later destined to found CheBanca!, launched its first deposit account on the Italian market: the ‘Conto arancio’.
It is an epochal revolution that competitively shakes the quiet Italian market. MilanoCom is called by Miccoli to develop a market research on the competitive responses of market incumbents shaken by the disruptive initiative of ‘Conto arancio’.
This initiates the tradition of friendly collaboration with the great Dutch bank destined to continue over the years.

As part of its activities in support of the Italian Football Federation’s parts, MilanoCom develops the repositioning strategy of the largest amongst the professional leagues in the world by number of teams and members. The Soccer “C” League changes its name to Lega Pro. It is an epochal change for the traditional world of Italian football. The goal of President Mario Macalli is to enhance the largest professional football league in the world, spread throughout Italy and supported by the local entrepreneurial fabric. MilanoCom is responsible for positioning studies, the new naming, the new logo, the new brand design and the new brand identity. In the following years, the change of logo inspires also “Serie A” and “Serie B” to address the issue of modernizing their visual identity and the update of their brands.

We are in 2015 and Mars Italia Petcare Division is focused on the relationship strategies with the veterinary world, a strategic target for the positioning of the brand and the accreditation of its products. MilanoCom proposes to Valentina Menato, Marketing Manager, an innovative project of relationship with veterinarians’ world. This includes training and promotional operations dedicated to the most representative organizations and institutions of the category.

It is the end of the 80s when the Italian branch of Mitsubishi Electric is founded. From that moment on, a path of growth and development began, for which Sergio Chiesa, President, Raffella Fusetti, Marketing Manager, and Marcello Malavasi, Living Environmental Systems Director, chose MilanoCom as a partner for their communication and brand management strategies in the Italian markets. The result is a broad and articulated cooperation that develops through important strategic projects, first of all the development of concept stores for dozens of points of sale in the entire Italian territory, and a constant communication activity aimed at enhancing the brand’s relationship skills towards its stakeholders.

Top brand of the SEB Group, world leader in small appliances, in 2014 Moulinex is the reference brand for the sector in Italy.
MilanoCom is chosen by the Marketing Director Claudia Fiori to develop an internal and external communication project able to consolidate and reinforce its positioning.
This is how a series of communication activities are born, strongly characterized by the unique values of the brand and aimed at increasing the group identity of all stakeholders.

In 2001 the Italian company is an important reality in the world of furniture. The time has come to rationalize its presence in the various countries of the globe by managing in a more conscious and organic way the 2 brands with which it is known to the public: Natuzzi and Divani&Divani. This is the aim of Pasquale Natuzzi and Gianluca Monteleone, Worldwide Marketing Director, who call MilanoCom to develop a project dedicated to integrating the 2 brands and optimizing the results. An intense research activity on the positioning and perceived value of the brands is thus launched at international level. A process of integration and development of sales is then managed, creating a new consumer experience in sales points in Italy and abroad.

The beginning of the new millennium sees the historic brand of Gilera (Piaggio Group) return to the forefront of the motorcycle scene. The brand wins the 125cc World Championship and is preparing to launch its new SuperSport 600 on the market. Riding the Pontedera Company is Claudio Verna, Piaggio Vice President and Head of the Racing Department. Together with him, MilanoCom develops a project to relaunch the brand through a multi-channel activity that ranges from the creation and realization of large events for stakeholders to the realization of the first large print and digital campaigns.

It is 2015, the year of Expo, and Milan is the international center of fashion and design. Rimowa, the German luxury luggage brand, looks at the city as the ideal location for the promotion of its image. Dieter Morszeck, exponent of the third generation of the company founders, chooses MilanoCom to study new strategies to enhance the Rimowa brand. An innovative communication project is launched, with physical presence on the territory being one of its main elements. The strategically most important role is attributed to the development of innovative guerrilla marketing initiatives. Special projects are implemented with great success in Milan and in the most important Italian cities. The excellent results obtained in the field lead to extending the various initiatives at the international level up to overcome the ocean, replicating themselves on American markets.

At the end of the 90s, Royal Canin Italia is a small branch that deals exclusively with the distribution business. Franco Rapetti, a member of the company, has in mind a future of growth for the company and contacts MilanoCom. To support an expansion strategy on the territory, new communication and marketing projects are developed in rapid succession, focusing on different strategic targets. A journey that leads Royal Canin to become a leading brand in pet food throughout the country then begins. MilanoCom Team follows the management at every stage of the process by developing new relationship strategies and new communication processes on all targets of strategic interest.

In 2003 Tecnocasa already represents one of the most important Italian players in the real estate sales sector. Guido Lodigiani, Marketing Manager of the brand, wants to expand the opportunities of relationship with the public and thus MilanoCom studies for the brand an articulated co-marketing project that involves other important companies operating in the related sectors. The collaboration grows over the following years up to include various institutional and service communication campaigns on all media.

2013 is an important year for the Toshiba brand which, with a new ownership behind it, is aiming for a significant relaunch in the professional market. MilanoCom, a long-time consultant for the company, has been asked to study a project for repositioning and enhancing the brand on B2B markets. The planned operations, taking advantage of the new media platforms, support the corporate management strategy, led by Antonio Galante and Nicoletta Ivanov, in enhancing the company’s product and service offer with new relationship capabilities.

Since the early 2000s MilanoCom has been at the side of Unipol in the development of institutional and product communication projects.
From insurance to financial markets, from corporate identity projects to direct marketing projects, through digital & mobile communication activities, MilanoCom has realized key projects over the years also for the relationship with the network of agents and the growth of partnerships with many organizations linked to the group. MilanoCom cooperates with various managers of Unipol and of different operating units, supporting them in achieving their strategic objectives.

BRAND

MilanoCom considers all its customers life-time brands

From the moment we start working for them,we continue to love and serve them with unchanged passion and incessant energy.

For each of them we continue to design contents and forms dedicated to inspiring and connecting to their values billions of people in the world.

It’s the 90s. Internet spread has already begun and MilanoCom, strengthened by the registration of one of the first Italian domains (www.aaa.it), presents the opportunities of digital revolution to large insurance companies. Ras, the historic insurance company controlled by Allianz that will take it in 2005, is in the front line. MilanoCom takes care of the first web presentation pages of the hundreds of Allianz’s agencies. The first MilanoCom’s referent is the very young Massimo Arrighi, destined to become Ras Assicurazioni General Manager and Rasbank CEO, before taking on prestigious professional positions in other large international groups.

It’s the mid-80s, MilanoCom is just born and its first customer is the Apple house founded by Steve Jobs. In Italy it is the Apple of Giancarlo Meschi, Diego Piacentini, Michele Corbino, Enzo Biagini. MilanoCom’s first job for Apple is to develop brand and communication of its services of purchase financing. The first MilanoCom’s referent is the very young Diego Piacentini, destined to become Apple CEO for Italy and Europe and then be called by Jeff Bezos to support Amazon’s international growth as his deputy. At the peak of his professional career, in 2016, Diego will accept the invitation of the Italian Prime Minister, Matteo Renzi, to lead the Italian State Digital Agency.
Needless to say, the collection of Apple computers stratified over time by MilanoCom has now reached museum importance.

At the beginning of the new millennium, Barilla is is at the top of the brand awareness rankings in the food sector. On the desk of Gabriele Lusignani, head of marketing, there are hundreds of requests for partnerships and co-marketing coming from companies, organizations and associations. To rationalize decision-making processes, the manager asks MilanoCom to support him in the development of analysis methods for various co-marketing opportunities. MilanoCom Team thus elaborates an algorithm for rationalizing and evaluating Barilla’s co-marketing opportunities. Different levels of affinity for different targets are studied for each market and for each brand.

2012 – Basf Italia oversees the Italian market with 7 companies and thousands of products. MilanoCom is called upon to support the management of the Crop Protection division to face the strategic need to defend and reinforce its role as market leader. Together with Claudio Pivi, Portfolio Manager, MilanoCom develops a complex project for developing brand awareness and strengthening distribution loyalty. Starting from planning and developing qualitative and quantitative market researches, and from the systematic application of psycholinguistic analysis methodologies, MilanoCom builds the stakeholder relation plan.

It is 2012 and Bayer is active in various strategic areas in the Italian market. The Animal Health department is going through a period of particular consolidation and MilanoCom puts its skills at the disposal of Angelo Sagrada, Marketing Manager of the Animal Health area. A digital communication project is born, aimed at revitalizing the presence of the brand on the web, coordinating its integration with group policies and enhancing the capacity to engage the audience of pet lovers.

It is 2007 and Carrier is one of the world leaders in the air conditioning market. Its CEO Sergio Novello aims to develop the market by creating something special to attract the attention of the major distributors on the Carrier brand. He asks MilanoCom for innovative projects with high-impact and low-budget to communicate the brand and develop placing power on the distribution chain. After Italy had won World Football Championship, a series of promotional and incentive initiatives linked to football, involving Carrier distributors, arose, leading them to play on the fields of the National team in Coverciano. The qualitative and quantitative results exceeded the budget estimates for efficiency and effectiveness.

In 2010 CheBanca represents the avant-garde in terms of services and communication in the financial area. Its CEO Christian Miccoli, one of the pioneers of online banking in Italy and already “father” to ING’s ‘Conto arancio’, chooses MilanoCom to rationalize the contents of the bank’s website. In this way a process of production, revision and refinement of digital content is activated, aimed at constantly optimizing the SEO performance and at developing new contents for customer relations. All the texts, digital contents, interface and functions of the website are subjected to analysis and optimization tests and rationalized with the aim of greater efficiency and relational effectiveness with users.

The first years of the new millennium represent a golden season for personal loans. Compass is the most prestigious consumer credit company in the industry. It belongs to the Mediobanca Group.
MilanoCom studies the first projects for the opening of new agencies with window’s display, the first mystery shopping for the control of the competition, the first projects of integrated communication in a moment in which the media landscape is transforming thanks to the advent of new technologies. The first MilanoCom’s referent is Alessandro Bondi, later destined to become General Manager, CEO and then President of Compass.

In 2012, smartphones and tablets are a widespread reality and represent the most important portal for consumer access.
MilanoCom is called upon to support Daikin management in a process of renewing its models of relationship with its stakeholders.
The first digital, mobile and social marketing operations are planned and developed for Daikin, to enhance the brand’s relational capabilities, increase the quality of the content offer, optimize the effectiveness of interactions with the distribution network and its consumers.

In 2010 the company with its ‘Ticket Restaurant’ is the undisputed leader in the italian meal vouchers field. The marketing director Monica Boni is looking for a partner for communication processes and relies on MilanoCom for the study of brand communication strategies and new digital products. Thus, starting from a research activity on the state of the brand’s relations with different stakeholders, a brand repositioning project was born. The aim is to combine the traditional values of reliability and customization by reinterpreting them according to the spread of new digital platforms. The project successfully develops digital dematerialisation of products and services, strengthening Edenred’s market leadership.

At the beginning of the 2000s, MilanoCom began supporting the Italian Football Federation in enhancing its sponsorship offer. Everything starts in 2004 with the Compass financial licensing operation with the National soccer brand, and the issue of one of the most popular co-branded sports cards in the world. Since then, MilanoCom has collaborated in the development of communication formats with various sponsors that follow one another in a period of great change. The communication and branding projects that support Federation’s Sponsors are thus held under 4 Presidents and 3 Special Commissioners: Franco Carraro, Guido Rossi, Luca Pancalli, Giancarlo Abete, Carlo Tavecchio, Roberto Fabbricini, Gabriele Gravina.

It is 2005 and HP, which bases its brand identity on innovation, is looking for new initiatives to promote sales of its products and its services to small and medium-sized companies. MilanoCom Team submits to Marco Lanfranchi, HP Channel Smb Director, a sailing incentive project intended to involve the HP sales network and the customers of the segment. In a scheduled series of regattas on a sailing boat, the incentive and promotion project focuses on the facilitation and enhancement of team relationships, thus promoting network and customer loyalty processes. The project builds and strengthens relationships across teams, the ultimate outcome being an increase in sales. Given this success, the Project is progressively extended and repeated in the following years up to involving hundreds of key people.

In the early 2000s ING, led by a young and fierce Christian Miccoli, later destined to found CheBanca!, launched its first deposit account on the Italian market: the ‘Conto arancio’.
It is an epochal revolution that competitively shakes the quiet Italian market. MilanoCom is called by Miccoli to develop a market research on the competitive responses of market incumbents shaken by the disruptive initiative of ‘Conto arancio’.
This initiates the tradition of friendly collaboration with the great Dutch bank destined to continue over the years.

As part of its activities in support of the Italian Football Federation’s parts, MilanoCom develops the repositioning strategy of the largest amongst the professional leagues in the world by number of teams and members. The Soccer “C” League changes its name to Lega Pro. It is an epochal change for the traditional world of Italian football. The goal of President Mario Macalli is to enhance the largest professional football league in the world, spread throughout Italy and supported by the local entrepreneurial fabric. MilanoCom is responsible for positioning studies, the new naming, the new logo, the new brand design and the new brand identity. In the following years, the change of logo inspires also “Serie A” and “Serie B” to address the issue of modernizing their visual identity and the update of their brands.

We are in 2015 and Mars Italia Petcare Division is focused on the relationship strategies with the veterinary world, a strategic target for the positioning of the brand and the accreditation of its products. MilanoCom proposes to Valentina Menato, Marketing Manager, an innovative project of relationship with veterinarians’ world. This includes training and promotional operations dedicated to the most representative organizations and institutions of the category.

It is the end of the 80s when the Italian branch of Mitsubishi Electric is founded. From that moment on, a path of growth and development began, for which Sergio Chiesa, President, Raffella Fusetti, Marketing Manager, and Marcello Malavasi, Living Environmental Systems Director, chose MilanoCom as a partner for their communication and brand management strategies in the Italian markets. The result is a broad and articulated cooperation that develops through important strategic projects, first of all the development of concept stores for dozens of points of sale in the entire Italian territory, and a constant communication activity aimed at enhancing the brand’s relationship skills towards its stakeholders.

Top brand of the SEB Group, world leader in small appliances, in 2014 Moulinex is the reference brand for the sector in Italy.
MilanoCom is chosen by the Marketing Director Claudia Fiori to develop an internal and external communication project able to consolidate and reinforce its positioning.
This is how a series of communication activities are born, strongly characterized by the unique values of the brand and aimed at increasing the group identity of all stakeholders.

In 2001 the Italian company is an important reality in the world of furniture. The time has come to rationalize its presence in the various countries of the globe by managing in a more conscious and organic way the 2 brands with which it is known to the public: Natuzzi and Divani&Divani. This is the aim of Pasquale Natuzzi and Gianluca Monteleone, Worldwide Marketing Director, who call MilanoCom to develop a project dedicated to integrating the 2 brands and optimizing the results. An intense research activity on the positioning and perceived value of the brands is thus launched at international level. A process of integration and development of sales is then managed, creating a new consumer experience in sales points in Italy and abroad.

The beginning of the new millennium sees the historic brand of Gilera (Piaggio Group) return to the forefront of the motorcycle scene. The brand wins the 125cc World Championship and is preparing to launch its new SuperSport 600 on the market. Riding the Pontedera Company is Claudio Verna, Piaggio Vice President and Head of the Racing Department. Together with him, MilanoCom develops a project to relaunch the brand through a multi-channel activity that ranges from the creation and realization of large events for stakeholders to the realization of the first large print and digital campaigns.

It is 2015, the year of Expo, and Milan is the international center of fashion and design. Rimowa, the German luxury luggage brand, looks at the city as the ideal location for the promotion of its image. Dieter Morszeck, exponent of the third generation of the company founders, chooses MilanoCom to study new strategies to enhance the Rimowa brand. An innovative communication project is launched, with physical presence on the territory being one of its main elements. The strategically most important role is attributed to the development of innovative guerrilla marketing initiatives. Special projects are implemented with great success in Milan and in the most important Italian cities. The excellent results obtained in the field lead to extending the various initiatives at the international level up to overcome the ocean, replicating themselves on American markets.

At the end of the 90s, Royal Canin Italia is a small branch that deals exclusively with the distribution business. Franco Rapetti, a member of the company, has in mind a future of growth for the company and contacts MilanoCom. To support an expansion strategy on the territory, new communication and marketing projects are developed in rapid succession, focusing on different strategic targets. A journey that leads Royal Canin to become a leading brand in pet food throughout the country then begins. MilanoCom Team follows the management at every stage of the process by developing new relationship strategies and new communication processes on all targets of strategic interest.

In 2003 Tecnocasa already represents one of the most important Italian players in the real estate sales sector. Guido Lodigiani, Marketing Manager of the brand, wants to expand the opportunities of relationship with the public and thus MilanoCom studies for the brand an articulated co-marketing project that involves other important companies operating in the related sectors. The collaboration grows over the following years up to include various institutional and service communication campaigns on all media.

2013 is an important year for the Toshiba brand which, with a new ownership behind it, is aiming for a significant relaunch in the professional market. MilanoCom, a long-time consultant for the company, has been asked to study a project for repositioning and enhancing the brand on B2B markets. The planned operations, taking advantage of the new media platforms, support the corporate management strategy, led by Antonio Galante and Nicoletta Ivanov, in enhancing the company’s product and service offer with new relationship capabilities.

Since the early 2000s MilanoCom has been at the side of Unipol in the development of institutional and product communication projects.
From insurance to financial markets, from corporate identity projects to direct marketing projects, through digital & mobile communication activities, MilanoCom has realized key projects over the years also for the relationship with the network of agents and the growth of partnerships with many organizations linked to the group. MilanoCom cooperates with various managers of Unipol and of different operating units, supporting them in achieving their strategic objectives.

CONTACTS

MilanoCom works for hire.

You can ask us for a free professional opinion
and receive a proposal for collaboration with no obligation.

We will be happy to offer you new ideas and new projects
to inspire and connect to your brand
millions of people in the world.

MilanoCom lavora per Progetto.

Potete chiederci un parere professionale gratuito e ricevere senza impegno una proposta di collaborazione.

Saremo felici di proporvi nuove idee e nuovi progetti per ispirare e connettere al vostro brand milioni di persone nel mondo.

If you love to act, contact us now.